Since our inception, Murphy's Naturals has stood by a simple yet profound belief: we need the outdoors. It's not just a place for recreation; it's our sanctuary, our inspiration, and our connection to something greater. Guided by this belief, our mission has been clear: do good for the outdoors. We're not just about selling products; we're about making a difference.


We've revamped our logo, drawing inspiration from nature's palette to create a symbol that embodies our ethos. Our packaging now boasts colors inspired by the earth itself, and we've eliminated unnecessary plastics and dyes, reaffirming our pledge to reduce our environmental footprint. "Our customers can expect the same great formulas, just with a visual makeover," assures Audrey Henderson, our Director of Innovation. "By elevating our look, we not only hope to be more visually appealing, we also hope to communicate our efficacy more effectively."

“We embarked on this rebranding journey to refine our brand identity,” explains Mackenzie Donegan, our Director of Marketing. “By collaborating with our incredible partners Baldwin& and The Splinter Group, we were able to elevate our design and voice to better communicate what we and our customers care about most: doing good for the outdoors.”

Our mission remains unchanged: to celebrate nature and inspire good through quality natural products. We're not just here to provide mosquito repellents; we're here to empower you to venture out worry-free. Whether you're exploring your backyard or trekking through the wilderness, Murphy's Naturals has your back.

As we embark on this new chapter, we invite you to join us on our journey. Together, let's raise the bar for what people can expect from mosquito repellents. Let's redefine the standard and set a new precedent for earth-friendly, effective protection. Because when we prioritize the outdoors, we all reap the benefits.

Thank you for being a part of this journey.
- The Murphy's Team



Jennings Ridout