A Force For Good
In 2015, Murphy's Naturals earned certification as a B Corporation, an acknowledgment of the company’s commitment to social and environmental ethics, transparency and accountability. There are over 2,100 Certified B Corporations from more than 150 industries in over 50 countries with 1 unifying goal – to redefine success in business.
What Are B Corporations?
Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving a global movement of people using business as a force for good.
BUILDING A BETTER BUSINESS
People want to work for, buy from, and invest in businesses they believe in. B Corp Certification is the most powerful way to build credibility, trust, and value for your business.
Why B Corps Are Important?
B Corps are important because they inspire all businesses to compete not only to be the best in the world, but to be the best for the world. The B stands for "Benefit" and B Corp certification is to sustainable business what Fair Trade certification is to coffee, USDA Organic certification is to milk, or LEED certification for the whole business, not just for a building. The performance standards are comprehensive and transparent. They measure a company’s impact on all its stakeholders (e.g. workers, suppliers, community, and the environment).
What is the B Corp Declaration of Independence?
We envision a global economy that uses business as a force for good.
This economy is comprised of a new type of corporation - the B Corporation - Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
As B Corporations and leaders of this emerging economy, we believe:
- That we must be the change we seek in the world.
- That all business ought to be conducted as if people and place mattered.
- That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
- To do so requires that we act with the understanding that we are dependent upon another and thus responsible for each other and future generations.
How Did We Become A B Corp?
To become a Certified B Corp, Murphy's Naturals took part in a rigorous assessment conducted by B Lab, which certifies and supports B Corporations.
B Corp Certification doesn’t just evaluate a product or service; it assesses the overall positive impact of the company that stands behind it. And increasingly that’s what people care most about.
Certified B Corporations achieve a minimum verified score on the B Impact Assessment—a rigorous assessment of a company’s impact on its workers, customers, community, and environment—and make their B Impact Report transparent on bcorporation.net. Certified B Corporations also amend their legal governing documents to require their board of directors to balance profit and purpose.
The combination of third-party validation, public transparency, and legal accountability help Certified B Corps build trust and value. B Corp Certification is administered by the non-profit B Lab.
About B Corps
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.
Learn more at bcorporation.net