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Our Partnership with CompanyFirst and One Better Ventures

Our Partnership with CompanyFirst and One Better Ventures

Murphy’s Naturals, Inc. announced today a partnership with CompanyFirst of Chicago and One Better Ventures of Raleigh to drive growth, fund development of new products, and further its mission of celebrating nature, inspiring good, and giving back through quality, natural personal care products.

“Murphy’s is proud to partner with CompanyFirst and One Better Ventures,” said Philip Freeman, Founder and CEO of Murphy’s Naturals. “Our relationships developed over the past few years, and we are excited for new stakeholders and capital that will help grow the business, expand our operations, and continue our success.”

Murphy's Naturals creates earth-friendly personal care products which are made from natural, responsibly sourced ingredients. For example, Murphy’s mosquito repellents use plant-based ingredients such as essential oils to provide highly effective, natural protection. Murphy’s Naturals, a Certified B Corporation and 1% For The Planet member, contributes 2% of gross revenues to goodwill organizations that share Murphy’s vision for a healthy environment and community.

“It’s rare to find a brand that has such a strong social mission and commitment to natural ingredients, but also has some of the best and most effective products on the market,” said Jason Starr, Founder and Managing Director of CompanyFirst. “We are thrilled to collaborate with Murphy’s and One Better Ventures on this exciting opportunity.” As part of the investment in Murphy’s, Jason Starr and John Replogle will join the Murphy’s Naturals Board of Directors.

“I’ve been very impressed with Philip and Murphy’s success and look forward to continuing to help take the company to the next level,” said John Replogle, Partner at One Better Ventures (and also former CEO of Burt’s Bees and Seventh Generation). “I believe Murphy’s has proven potential to be a very successful, mission-driven brand.”

Based in Raleigh, North Carolina, Murphy's Naturals products are available at a variety of retailers such as Target, Amazon, Grove Collaborative, and the Murphy’s Naturals website.

About Murphy’s Naturals

Murphy's Naturals, Inc. ( believes in the importance of all natural products and the benefits they provide. Founded by Philip Freeman and named after his best buddy Murphy (a dog who loved the outdoors just as much as Philip), Murphy’s Naturals believes that health and wellness come from the environment. Murphy's Naturals is a veteran owned business and a certified B Corp that creates products made from responsibly sourced, plant-based ingredients. Murphy’s leaves out all of the chemicals and toxins and instead focuses on providing amazing, earth-friendly products that help others and their communities.

About CompanyFirst

CompanyFirst ( is an "Emerging Brand Accelerator" that invests in and works closely with passionate entrepreneurs to help them build great consumer companies and brands. CompanyFirst is operationally focused and takes a “company first” approach to help build more valuable, mission-driven businesses. CompanyFirst partners with entrepreneurs and invests in consumer brands and companies in industries such as food and beverage, personal care, outdoor and apparel, juvenile products, and pet products.

About One Better Ventures

One Better Ventures ( nurtures and develops consumer brands that have a positive impact on the world. One Better Ventures advises, invests in, and incubates mission-driven ventures with breakthrough sustainable business models. One Better Ventures’ track record includes building businesses like Burt’s Bees and Seventh Generation and leading them to successful exits. One Better Ventures works with innovative ventures as aligned, principled, and patient investors and operating partners. One Better Ventures has a deep commitment to service and corporate citizenship and donates 10% of profits to charity and another 10% to an employee bonus pool. Do well. Do good. Do One Better.

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